Privacy policy

Last Updated: May 27, 2025
Welcome to Dormylabs (dormylabs.com). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how L.C.M. E-commerce ("Dormylabs," "we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website, purchase our products, or use our services.
By accessing or using our website, your personal information may be collected and processed as described in this Privacy Policy and in accordance with applicable data protection laws.
1. INFORMATION WE COLLECT
We collect several types of information from and about users of our website, including:
  • Personal Identifiable Information (PII): Name, shipping address, billing address, email address, phone number, and payment information (processed securely by third-party payment providers).
  • Order and Transaction Information: Purchase history, items added to your cart, shopping cart activity, product interactions, and details required to administer your 60-Morning Risk-Free Trial or Dormy Care+ claims.
  • Customer Support Data: Any information, messages, or photographs you provide when contacting our customer support team.
  • Technical, Device, and Usage Data: IP address, browser type, operating system, referring URLs, device identifiers, approximate geographic location, and tracking data collected through cookies, web beacons, pixels, and similar tracking technologies.
2. HOW WE USE YOUR INFORMATION
We use the information we collect for various business purposes, including to:
  • Process, fulfill, and ship your orders.
  • Send transactional emails, order confirmations, and tracking updates.
  • Respond to your customer support inquiries and resolve disputes.
  • Serve targeted advertisements and measure the effectiveness of our marketing campaigns (via Meta Pixel, Google Ads, etc.).
  • Improve, optimize, and protect our website and prevent fraudulent transactions.
  • Comply with applicable legal, tax, and regulatory obligations.
  • Send marketing communications, newsletters, and promotional offers (via email or SMS) where permitted. You may unsubscribe at any time by clicking the "unsubscribe" link included in our marketing emails or by contacting us directly at support@dormylabs.com.
3. SHARING AND DISCLOSING YOUR INFORMATION
We do not sell your personal information for monetary compensation. However, we may share certain information with advertising and analytics partners as described in this Privacy Policy to measure campaign performance, personalize content, and improve our services. To operate our business and fulfill our obligations to you, we share your data with trusted third-party service providers:
  • Fulfillment and Logistics Partners: Because we utilize a direct-to-consumer international fulfillment network, your name, phone number, and shipping address are shared with our overseas manufacturing, supplier, and shipping partners (including partners in East Asia) solely to process, clear through customs, and deliver your package.
  • Payment Processors: Your payment details are provided directly to our secure third-party payment gateways (such as Shopify Payments, Stripe, PayPal, or Shop Pay). We do not store your full credit card or banking information.
  • E-commerce Platform Providers: Our store is hosted on Shopify, which provides the online framework allowing us to sell our products to you.
  • Marketing, Analytics, and Communication Tools: We share limited usage data with platforms like Google Analytics, Google Ads, Meta (Facebook & Instagram), and marketing automation apps (like Klaviyo) to personalize your experience and optimize our advertisements.
  • Legal Obligations: We may disclose your information if required to do so by law, court order, or lawful request by public authorities, including to meet national security, customs, or law enforcement requirements.
4. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, and similar tracking technologies to track activity on our website and hold certain information to enhance your experience. These include:
  • Essential Cookies: Necessary for the website to function properly (e.g., maintaining your shopping cart items and secure checkout).
  • Functional & Performance Cookies: Used to remember your preferences (such as currency or language settings) and monitor website speeds.
  • Analytics Cookies: Used to understand how visitors interact with our website, helping us improve layout and functionality (e.g., Google Analytics).
  • Advertising & Targeting Cookies: Placed by third-party advertising networks (such as Meta and Google) to deliver relevant ads based on your browsing habits and interests.
    Where required by applicable law, we will request your consent before placing non-essential cookies or similar tracking technologies on your device. You may manage or withdraw your cookie preferences at any time through our cookie settings banner or your browser settings. If you do not accept cookies, you may not be able to use some portions of our website.
5. THIRD-PARTY LINKS
Our website may contain links to third-party websites, plug-ins, or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy practices, cookies, or content of those external websites. We encourage you to review the privacy policies of every website you visit before providing personal information.
6. "DO NOT TRACK" SIGNALS
Our website does not currently alter its practices or respond to browser "Do Not Track" (DNT) signals, as no uniform global standard for responding to such signals has been established under applicable law.
7. INTERNATIONAL DATA TRANSFERS
Dormylabs is operated by a corporate entity based in the Netherlands. By using our website and purchasing our products, you acknowledge that your personal information will be transferred to, stored, and processed in the Netherlands, the United States, and other international jurisdictions where our fulfillment partners and cloud service providers operate. Where required by applicable law, we implement appropriate safeguards for international data transfers, such as the European Commission's Standard Contractual Clauses or other lawful transfer mechanisms to protect your data.
8. YOUR RIGHTS
European Economic Area (EEA) / GDPR Rights
If you are a resident of the EEA, you have the following standard legal rights regarding your personal data under the GDPR:
  • Right to Access & Portability: Request copies of your data and receive it in a structured, machine-readable format.
  • Right to Rectification: Request that we correct any inaccurate or incomplete personal information.
  • Right to Erasure ("Right to be Forgotten"): Request the deletion of your personal data, subject to active tax, financial recording, or fraud-prevention retention laws.
  • Right to Restrict or Object to Processing: Object to direct marketing or request that we restrict how we process your data.
  • Right to Withdraw Consent: Withdraw your consent for data processing at any time.
United States / State Privacy Rights (including California CCPA/CPRA)
If you are a US resident, specific state laws provide you with rights regarding your personal information. If you are a California resident, you have the right to request a disclosure of what personal information we collect, the right to request deletion of that information, and the right to opt-out of the "sale" or "sharing" of your personal information (as defined under the CCPA). Dormylabs does not sell your personal data for monetary compensation.
To exercise any of your privacy rights, please contact us at support@dormylabs.com.
9. DATA SECURITY AND RETENTION
Data Security
We implement reasonable technical and organizational security measures to protect the security of your personal information. However, while we use commercially reasonable safeguards, please remember that no electronic transmission over the Internet, or method of electronic storage, can be guaranteed to be 100% secure. In the event of a legally disclosable data breach, we will notify affected users and regulatory bodies in accordance with applicable laws.
Data Retention
We retain personal data only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, enforce our agreements, and satisfy mandatory tax, accounting, or regulatory requirements.
10. CHILDREN'S PRIVACY
Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us immediately so we can remove the information.
11. CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:
Dormylabs Customer Support
Email: support@dormylabs.com
Data Protection Requests: support@dormylabs.com
Corporate Legal Entity: L.C.M. E-commerce
Dutch Chamber of Commerce (KVK) Number: 95137262
Establishment Number (Vestigingsnummer): 000060566744
Business Address: Strevelsweg 700 303, Box C1421, 3083AS Rotterdam, The Netherlands